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Online presence has marked one of the greatest needs for the current generation. From personal blogs to business, online presence has been marked by the generation of content availed in websites for potential consumers of information, product, and services to see. According to Akismet Stats, WordPress alone accounts for more than two million posts to the internet each day. Hence, based on statistics on blogs availed online, the actual battle is having your blog posts increase their visibility in Google and other search engines. With millions of searches happening each day, showing on top of the search engines is a great boost to your business or blog. Here we look at SEO (Search Engine Optimization) as a solution to online visibility needs.

Search Engine Optimization

Search Engine Optimization, commonly shortened as SEO, is the process of increasing targeted traffic to your local business or blog websites on the search engine rankings. In simpler terms, SEO is the perfect way to make changes to your website and content that it ranks high on the search engines for more traffic. Notably, the better visibility your blog or business pages earn in the search results, the more likely you are to attract attention to your brand.

For your local business, this means attracting existing and prospective customers to your business. As a result, you reap better sales turnover resulting in a higher return on investment, ensuring your business growth is steady. Notably, SEO makes it quite easy for the crawlers, search engine indexing software to locate, scan, and index your site on the search engines.

How SEO Works?

As earlier mentioned, search engines such as Google, YouTube, Bing, and Yahoo, among others, rank websites using bots that crawl pages on the web. From site to site, the crawler is responsible for information collection about the pages, building an index of the sites from the collected data. To place the sites in an index, search engines use some algorithm to analyze the pages taking into account myriad signals or rather factors. These signals stand as the primary determinant of how the sites should appear on the search results of your search engine.

SEO works by optimizing your sites for a better ranking by the search engines. While no factors outrank the other in SEO, some of the factors or signals stand prominent in SEO. For example, you cannot disregard content quality, use of appropriate keywords, and building backlinks by whatever means while optimizing pages. Hence, a perfect mix of all these factors plays a key role in ensuring SEO for your pages is achieved thus ranking your pages higher in the search engine results.

Organic vs. Paid Results

Results on the search engines are majorly separated into two distinct segments. These are organic results and paid results. Sometimes known as natural results, organic results refer to the most natural results that rank based on a hundred percent merit. This means that there is no other way that one can pay the search engine to rank higher in the organic search results. After all, the value here is determined by the results a page yield from analysis by an algorithm. Notably, organic results are the most reliable, trustworthy results from search engines on any given subject.

On the other edge, paid results are independent of organic results. Here, advertisers get to pay the search engines to be ranked high on the search results. Notably, the higher the cash an advertiser wishes to part with, the higher the ranking they are accorded on the search results.

Why Is SEO Important?

Search is by far the most used and probably the primary source of digital traffic for brands. Hence SEO plays a fundamental part in digital marketing, offering enterprises greater visibility and ranking in the search engine results. Here, users can obtain direct information on the subject they search for without being driven to other websites. Some of the top reasons as to why SEO is essential to include;


•    Leads to more traffic

With most of the people clicking the first few searches and 75% going not beyond the first page of the search results, a higher ranking will automatically yield more traffic.


•    Free traffic for you

Forget paying for ads to appear on top of the searches. In most cases, ads will cost you a fortune having you wish to part with a higher amount of cash to outclass another ad on the search engine results. However, with SEO, you can be guaranteed to topping the charts hence obtaining traffic free of charge.


•    Guarantees consistent traffic

Quite fortunate for some businesses, SEO ranking will yield consistent traffic. Unlike other platforms like social media that is designed to surface fresh content each minute and emails that get opened not, SEO ensures that your pages dominate the search so long as they gain the top spot.

Finding Keywords

Almost in each case, SEO pursuits start with determining what a page needs to optimize for. In this case, SEO experts require to identify terms that people are searching for, or rather keywords that you wish your search engine to rank using. When finding keywords, there are some factors that you need to consider.

The first factor is search volumes which consider the number of people searching for the given keyword. With a higher audience searching for these keywords, the higher the potential of reaching out to your audience. On the contrary, keywords that have few people looking out for them to mean that no audience wishes to find content through search.

While a word might be frequently used, it might not necessarily appear as an optimal choice of a keyword since it's barely relevant to your prospects. Hence, keyword relevance is vital when finding the right keywords to use for SEO purposes.

Therefore, there is a need to understand who might be your prospective customers analyzing what they are most probably likely to search. Keyword tools might be your best way towards finding the best keywords for your pages.

SEO-Friendly Content

SEO-friendly content refers to content delivered in a way that search engine crawlers can comprehend what it is about in general. The journey towards writing SEO-friendly content is a gradual process practised all for the purposes of high ranking on the search engine results. Keyword research is the first step of SEO, as earlier mentioned, after which you need to determine the search intent of users and formatting your content to suit the intent. Finally, on-page SEO and building of links are pursued the overall SEO-friendly page for easy search engine ranking.

On-Page SEO Basics

On-page SEO refers to the practice of optimizing site pages for better ranking in search engines. Notably, this includes more than just optimization of content to the visibility of the HTML source codes. The creation of a well-optimized meta title is crucial having it include target keywords in the titles. A catchy H1 and optimized meta description are a great additive to your SEO pursuits.

You will need to structure content in the right format using the heading tags, ensuring that it is readable and on point in delivery towards the intent. Visual content for your page and a readable URL make some tiny but crucial ranking factors. Finally, you can adjust interlinking for improved rankings of the site pages.

Link Building Basics

Link building is one of the indispensable SEO processes involving the acquisition of hyperlinks from other websites to your own. Notably, a hyperlink is a simple way of navigating through pages on the internet. While proper link building is not easy, there are many ways which white hat SEO techniques you can consider. Some include;


•    Ask for backlinks
•    List your site in trustworthy directories
•    Write a top-notch guest post
•    Discover your competitors' common backlinks
•    Recover dead backlinks
•    Turn your mentions into backlinks

Emerging SEO Trends

Like any other field, SEO is constantly evolving; hence staying in the latest trends might boost your website pages and enterprise at large. After all, up to 80% of users focus on organic results ignoring the paid listings. In 2021, one of the trends to keep an eye on is artificial intelligence's role in SEO. Additionally, voice search is by far expected to impact highly on the search queries. While it has been poorly developed, image optimization plays a significant role in the search results. Semantically related keywords are also great importance placed on them. Finally, local search listings are expected to play a notable role in the local SEO strategies.

Summary

Search Engine Optimization has been noted as a significant pillar towards a successful online presence. From higher organic traffic to better turnover, SEO's importance cannot be understated. Failure to conduct some SEO skills might have any enterprise, no matter how big it might be, collapse if it majorly relies on online visibility for its success. With millions of pages uploaded to the internet each day, the only way to remain among the relevant information sources and sales sites is by conducting some SEO. Unlike paid traffic, SEO offers not only a cheap way for generating traffic but a consistent and reliable one too.
 

What is SEO

04 April 2021
SEO
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